Me and Beccy want to produce a high standard music video for our pop/dance song; Hey boy. To do this we have created a pitch which we presented to the class what we envisioned our music video to look like and how it communicates to the demographic audience. Through out my research stage of this course work, I have analysed many music video's and learnt theory's associated with music video's. From this, me and Beccy have combined our gained Knowledge to create a clear pitch for our music video.
Andrew Goodwin says that a ‘music video is a response to the music’ – Baring this in mind Beccy and Me used Synaesthesia to try and envisage what our music video would look like. We shared and combined both of our ideas together, from this we have come up with a concept which we believe is strong for a music video which we have visually demonstration in the mood board.
We believe that our mood board communicates and represents our concept for what we want our music video to be like. We want the theme to incorporate 'GIRL POWER' through using various iconic 1940's pin up girls. We have included some pin up girls on our mood board which are examples of what we would like some of the models to look like. We plan to use 8-10 teenage girls to star in our production, and if not that many me and Beccy are willing to star in the music video as well, so far we have several girls willing to perform in our video which makes this idea promising. The mood board also includes a heading from Kanye West’s video Gold Digger, this is to show that we want to create similar titles and would love to be able to do something like this in the post production stages of our music video using Premiere Pro. We have also included pictures of props that we would like to include in our video such as: the milkshake, ice cream sundae, telephone, beach ball, hairbrush, curlers etc. We have included a picture of red lipstick and an eye with fake eyelashes on it, this is how me and Beccy envisage the make up the models we be wearing.
As I do art I thoroughly enjoy being creative, I want to incorporate this into our music video. I thought It would be good to create a few pin up looks to visually show the class what we see our cast will potentially look like. Preferably we would like to have 8-10 models in our video, this means we will have to come up with different characters for who I will create the style of. Our music video is to promote and create a image of our lead singers I thought sticking with the theme of pin up it would be fun to have the lead singer dress like Rosie; one of the most iconic pin up girls after the second world war. The pitch features me dressed similarly to Rosie but adding a modern twist to it; by wear: a red bandanna, black shirt with a popped collar. essentially my ideal appearance of the lead singer is a glam Rosie wearing: a pink bandanna and glitzy clothes as we believe it will look more contemporary and appeal more to our younger audience. We want her to be a strong looking woman, and we thought that the stereotypical ‘Rosie’ would be the ideal for our leading lady. We also included some other examples of what we would like our cast to look like. We definitely would like a sailor girl in our video which Beccy has beautifully demonstrated, as well as a more glamorous girl, like featured on the left. Other types of pin up girl that we would like are: Housewife, Mechanic, seductive and angelic; very much the stereotypical pin up girls.
Our pitch includes a slide where we have created a character profile of our audience. We believe our demographic audience are: white females aged 14-17. We also believe there is a secondary audience of males, aged 15-20 due to the male gaze of the slightly sexualised girls featured in the music video. We believe both our demographic audience and secondary audience would be C2/D on the jicnar scale. We believe they would be: hedonists, mainstreamers, aspires and materialists which I believe we have clearly communicated through the character profile mood board.
We loved the idea of focusing on the 1940’s theme and these were some of the women that came into our minds and have influenced us to develop our concept. Women like Kat Von D has influenced me as she has a very fun pin-up look and yet is more contemporary as she is heavily tattooed. I would compare her to a modern Rosie as she is a: strong, independent, successful business woman who is a great example of 'Girl Power.' Katy Perry is a very popular pop artist nowadays and also has that slight modern pin-up girl look with her raven black hair and quirky fashion sense. Dita Von Tease is probably one of the more traditional pin-up models, but we believe her style and grace is something we would look for when deciding how to dress our girls. I have mentioned Rosie who is a huge influence to us as she is one of the most iconic pin ups of the 1940’s, we believe that she has a huge influence on our video as I mentioned before. Finally it is not just music video's that have influenced us but also TV programmes such as: desperate housewives and Americans next top model. AMTM has even aired a episode where the girls modelled as pin up girls, the simple white studio and appropriate props has inspired me to keep the video simple as this can be affective.
Our music video is going to be a performance video, with some choreography and miming to the song all taking place in a studio setting. We want our music video to be quite artistic as this reflects both mine and Beccy's creative skills as well as quite low budget.
With reference from to Bathes' code our music video will refer to:
The Semantic Code (SEM)
This code refers to connotation within the story that gives additional meaning over the basic denotative meaning of the word.
It is by the use of extended meaning that can be applied to words that authors can paint rich pictures with relatively limited text and the way they do this is a common indication of their writing skills. With relatively limited text and the way they do this is a common indication of their writing skills.’(http://changingminds.org/disciplines/storytelling/articles/barthesfivecodes.htm.)
Another theorist we looked at which is relevant to our music video research is Laura Mulvey; who In 1975 intruded the theory of the male gaze in cinema. Mulvey suggested there are two types of the male gaze:
- Voyeuristic- seeing women as as "whores"
- fetishistic- seeing women as "Madonna"
The male gaze is created by the way the camera interacts and portrays the woman, if sexual body parts such as: breasts, legs, bums and lips are concentrated on then the camera is creating voyeuristic gaze where women are seen as objects. Women who are seen as objects are often passive so it males in mainstream films/video's that are active and carry the narrative. From conducting this research we decided that do not want to associate our music video with scopophilia which is a sexual pleasure from looking at the girls in a video but more of " YOU CAN LOOK BUT CAN'T TOUCH" feel which creates a 'Girl power' bond. We will create this by not making our cast too sexual in costumes and the camera not objectifying the female body but instead focus on the fun aspect by using bust shots to focus on the expressions on their faces.
We have explored and created solutions for Health and Safety Issues we may occur when we are producing our music video, they are:
- Loose wires, tape them down.
- Heavy props, more than one person helping.
- Tripping over tripods – Folded away when not in use.
- High Heels, could cause ankle injury, remove when not in use.
- Lighting, can be heavy, more than one person helping, break easily, only experience people should manage the lighting equipment.
I am sure when we are in the production stage we will establish more hazards which may occur, if we do we shall make sure: we are aware of them as well as the cast. We will come up with a health and safety plan so that everyone can avoid any accidents.
No comments:
Post a Comment