Monday 20 September 2010

Redundancy and Entropy

Redundancy- "...is that which is predictable or conventional in a message (media text)... Redundancy is the result of predictability..."

Entropy- "unpredictability." A text is entropic if it contains unpredictable elements as it is non conventional which makes text quirky and interesting.

We learnt the terms redundancy and entropy in reference to music video's, I learnt that redundancy is necessary as it allows for effective, easy communication. We were set a small task to look at text images to decide if they were entropic or redundant, looking at those image some texts communicate effectively using high degrees of redundancy where as others had high degrees of entropy.

The class were set a similar task but this time to apply our gained knowledge of the terms redundancy and entropy to music video's. As a class we analysed Lady Ga Ga's music video Telephone. After our practise analyse we were asked to chose a couple of own music video's to analyse to see what makes them entropic or redundant.




My first music video I decided to analyse was another Lady Ga Ga's, Alejandro video which had both redundancy and entropy present thought it. Lady Ga Ga is known for her eccentric persona so audiences expect her to produce quirk, initiative, entropic music video's that will entertain and push boundaries.

Below have added a link to my word document which I have created to contrast the radundancy and entropy of the Alejandro music video.
Lady Gago- Alejandro Redundant or Entropic - Copy




Below I have added a link to my word document which is the contrast of redunancy and entrophy for the music video Ok go- Here it goes again.

Ok go- here it goes again





Below I have added a link to my word document for the comparing of the redundancy and entropy for the music video Laura Marling- New Romantic and also a link to the music video on Youtube as there is no embed code.

Laura Marling < width="480" height="360">
Laura Marling - New Romantic [NEW]
Uploaded by urlov. - Watch more music videos, in HD!


Below I have added a link to my word ducument comparing the redundancy and entropy for the music video My Chemical Romsnce- Helena.

Monday 13 September 2010

Video Skills Audit

Pre- production

Development of ideas; To gain the best outcome of my music video which I am going to produce I will need to develop my initial idea to the best of my ability. I will have to develop a range of possible ideas which is appropriate for the coursework criteria for deciding which is the best idea. To do this I will have to think if it is appropriate for the audiences and if it is logistically possible. I am a naturally creative person and the ideas I produce come from my head as I try to be as original as possible and tend to stick with my first idea, maybe making subtle changes in the development section. To develop my ideas I believe if I excel at the research section of the coursework I can develop my ideas by being influenced by other music videos. By making more than one storyboard this could help me with different ideas and collaborate with other members of my group by the end when I have to produce my final storyboard I will have a wide range of ideas to combine to make the best music video to my ability.

Reconnaissance; Health and safety is an important aspect when working in a group, especially as we will be going to a location or locations which could pose danger e.g. roads. To ensure that everyone is safe a risk assessment should be carried out by at least one member of the group. As we will be going to a location/locations it is important that we find out if we are allowed to film there and also ask permission if we would be allowed to, this could pose some difficulties if we are not able to go to our desired locations. Lighting is an important source as they create; moods, an atmosphere and time so it is important that we understand the lighting. If we are filming outside we will have to be wary of the natural light as it could pose some continuity issues. Noise on location is not so bad as will erase any sound off the clips and import the music over the clips. When working in a group it is important that we communicate with one another inquiring how the cast and equipment will be transported, the best way to resolve this issues we should have group members numbers stored in our mobile phones.

Blogging; As I am new at blogging I will have to learn and remember many things I can apply to my blog such as; Youtube clips, Powerpoint presentations etc... this will demonstrate and help me when producing my music video as I will have plenty of secondary source research to help develop my initial idea. Though the production I will blog and make note of the development so that I keep on a schedule, as this will allow me to know exactly where I am in the process and if I could improve. I will blog as soon as I need to for many reasons; so that I can can aim for a target, keep to a schedule and to get it written out the way so that I do not have to worry about writing them when too much time has passed as they are time consuming and would be pointless, as they will be rushed and most likely I will forget what I did on a certain day or out of class.

Editing; Editing is arguably the most important aspect when producing any visual media as it is how it is constructed will convey the intentions of the producer. I will use Adobe Premiere Pro editing software to edit my music video together to a high standard, to achieve this I will have to familiarise myself to the software and know at least the basic editing tools which I vaguely remember after doing the summer task. To achieve an A grade for A2 media I will also have to be able to do advanced editing and know what the software is capable of doing and what it offers such as; different audio, video and transition effects as this will show that I understand the software which will give more of a professional appearance. I should be able to edit frame by frame so that the video flows and so that it looks controlled by the transitions from one shot to another. To familiarise myself with Premiere Pro I should do some more remakes so that I can improve my editing skills, if I struggle I could always go in a group with someone who good at editing.

Story boarding; As well as the editing the story board is one of the most important aspects when producing a music video as it gives a clear layout what the video will look like before even filming it. The story can be produced and presented in two different ways; drawn or photographed of each shot that is going to used in the music video and in chronological order. I created a story board in AS for my film trailer, I drew each shot so that I was able to reference to it when it came to filming. A story board is there to help with the filming process, to achieve a high grade I will have to do high standard research so that I can incorporate and gain ideas from previous videos. I will have to produce a high standard story board which means; the drawings should be clear and detailed so that the cameraman knows exactly what should be in the frame. Next to each shot I will include detailed, descriptive mise en scene such as; camera angle, lighting and audio. I will also include the time in which the shot will last for e.g. 3 seconds as they gives us an accurate time line which is important as the audio will accompany it in the editing stages, so when producing the music video we will have to strictly stick to the story board timing or else the lip sync will be out of time which will be poor quality. To make sure we stick to the story board we will have to construct a shooting script which will tell us what we are going to film and the order we film it in because it is not necessarily easier filing it in chronological order, we will have to number each shot in the order we want to film them as this will help and be easier for us to do as we will be restricted to time so we should for example film every shot in a particular location all at the same time instead of going backwards and forwards to the same locations.